Did Cross-Device Dynamic Product Ads Spoil Christmas?

Advertisers have warmly embraced two new functionalities in 2016, increasing their utilization of dynamic product ads and expanding their remarketing efforts by leveraging cross device capabilities offered by the likes of Google, TapAd and Drawbridge.  Quarter to quarter, there was definitive growth on both strategies and as the year came to a close in Q4, …

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Should You Unenhance Google’s Enhanced Campaigns?

Back to the Future: in 2013 with user behavior shifting from traditional desktop computing to mobile handheld, Google transitioned to what they branded as “Enhanced Campaigns” in an effort to jumpstart lagging Advertiser acceptance of mobile advertising and their declining ad revenue growth. On paper this strategy seemed to make some sense, as it would not …

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Are Dynamic Search Ads Violating Your Protected Trademarks?

In the world of online marketing and advertising, with the ongoing challenge to find eyeballs, companies will do almost anything to gain a competitive advantage when it comes to their search marketing and advertising strategies. This means going beyond traditional Google and Bing paid search efforts in order to drive more traffic and conversions to …

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Google Giveth The Geo Data…Then Taketh Away

Within the last two weeks, Google has made updates to its Adwords reporting that offered new data insights, but also began taking away some key data points that are critical to national advertisers which leverage geographic bid modifiers.  If you haven’t seen it yet, don’t feel bad because Google didn’t announce the change to make you …

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Advertisers Must Prepare For Dramatic Shift That Will Change the Future of Digital Marketing

With digital marketing at a tipping point where mobile is overtaking PCs and new avenues like programmatic display advertising are demonstrating improved ROI efficiency, advertisers need to adapt their marketing budgets and media mix accordingly or potentially get left behind. While Google has dominated the industry for decades, recent trends show that the search engine’s PPC ads …

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AOL’s Exodus From Google Search Partners Signals Major Industry Changes Coming

Just when you thought Microsoft was down and out due to the Yahoo contract renegotiation, they pick themselves off the canvas and score a huge knockout win with its announcement of a 10-year partnership with AOL. Under the new partnership, AOL will drop Google’s paid search listings in favor of Bing’s paid search listings while AOL …

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Truncation Aggravation Within Google Mobile Paid Search Results

Once upon a time, in a search engine era not so long ago, there was a company named Yahoo who was struggling to maintain their search engine dominance. In an effort to combat market share losses, Yahoo made the decision to truncate the advertising copy character limit presented in results to make itself look more …

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Are You Prepared For The Google Shopping Campaigns Transition?

The countdown is on for e-commerce marketers.  In less than two weeks, Product Listing Ads will be forever retired by Google, replaced by its latest incarnation – Shopping Campaigns.  While advanced reporting and competitive assessment tools are great upgrades, a number of limitations exists with the new product offering that makes managing campaigns even more tedious …

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Where, Oh Where Have Call Extensions Gone? Where, Oh Where Did They Go?

As most search marketers are aware, Google sent out high level alert notices in Q4 2013 that they would be increasing the importance Ad Extensions played in Ad Rank. Advertisers were encouraged to step up their game to make sure they applied relevant Ad Extensions to their ads as they could be factored into improving …

Posted in Search Engine Marketing | 1 Comment

Google Enhanced Campaigns Brings Welcome Change, Despite The Device Type Conundrum

Yesterday, Google announced one of its largest Adwords system overhauls in company history aimed at addressing the convergence of search users becoming device type agnostic and engaging more readily with mobile devices. While reaction has been mixed due to unpopular changes with device type targeting that has been integral in improving ROI in the mobile landscape, that disappointment has overshadowed a number of great system improvements that will benefit advertisers. The following are some interesting functionality improvements that Advertisers should be excited about:

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Cyber Monday Is Not Obsolete Silly Goose!

Much ado has been made by numerous mainstream media organizations that Cyber Monday is not the draw it once was. Pundits say the new “Thanksgiving Night door busters” are stealing sales away. Others say it is the proliferation of online deals that stretch from Friday to Sunday that are softening sales. Some even say online …

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Google’s Ad Rotation Changes May Hamper The Savvy Marketer

Its been a week since Google’s announcement that it will be changing how Ad Rotation settings currently work and the less than positive reaction from the marketplace following shortly thereafter.  Not surprisingly, numerous marketers, including ourselves, have cried foul over Google’s decision to override the applied settings of Advertisers without permission.  While Google may benefit …

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Season’s Greetings “Not Provided” By Google

A few weeks ago, we blogged about our concerns regarding Google shutting down referral tracking for users logged into their Google accounts.  Google told us not to be concerned, that it was only going to be a small minority of your traffic that you were going to lose and it won’t impact your advertising efforts.  …

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Google Shuts Down Referral Tracking: Privacy Protector or Data Horder

The big news this week was Google’s attempt to conduct a low-key roll out of a hot button change to it business operations.  If you haven’t caught the viral news ripping through the industry yet, Google cowardly announced its controversial decision to block Referral Url information on organic search traffic via its Google Analytics blog.  …

Posted in Behavioral Targeting, Search Engine Marketing, Search Engine Optimization, Social Media | 1 Comment

Can Google’s Ad Extensions Really Improve Your Campaign?

We are closing in on the one year anniversary of the rollout of Google’s Ad Extensions feature to the general advertising public, but there has been little ado about how well the feature set improves your ROI.  The Kool-Aid Drinking Brigade (aka as your Google Account Rep) is selling it their clientele so aggressively you …

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Did The Super Bowl Ads Connect WithThe Web?

I’ve been doing this analysis now for six years and each year I am continually surprised by how Advertisers and the big NYC Madison Avenue agencies continue to miss out on the opportunity to leverage the web.  While things have improved over the years since my first Super Bowl ad analysis, some of the biggest …

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Was Web 2.0 The Grinch This Season For Email Marketers?

Email marketers were making their lists and checking them twice.  Trying to find out if their email creative was naughty or nice.  The question they should be asking is whether Santa or the Grinch came to town for their email campaigns. The life of the email marketer is a challenging sort compared to their colleagues …

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The Bing / Yahoo Integration Issues: The First Ten Days

For those of us that have been in the search engine marketing business since its inception, “platform integration” is one of those terms that make us shiver.  We remember Ask.com’s bold call in 2006 that they would create the next best-in-class solution and then chose to serve us LookSmart’s tool under a white label when …

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Did LinkedIn Just Bait and Switch Us?

It is a sticky situation for a Social Media platform to make changes.  Users grow comfortable with the current usability and then all of a sudden that usability is changed or it goes away.  Not a Facebook update goes by without some user group forming as a petition against the change or threatening a boycott.  …

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Google Continues To Allow Search Arbitragers To Prowl

It seems no matter how hard advertisers try, they can never seem to evade the financial damage caused by search arbitrage.  As one loop hole is closed, another loophole appears. The search engines continue to not to offer full transparency or the tools to root out the violators that are making a mint doing nothing …

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Time To Start Prepping Your Bing Search Campaign for Yahoo Takeover

Last week, Yahoo and MSN began to divulge details about the search engine results integration process and how it may impact your campaign. As reported at MediaPost.com, SEMPO held a local workgroup session with execs from Yahoo and MSN to get an update. A webinar broadcast of the session will be aired on August 4, 2010 at 12pm EST with special thanks to Yield Software.

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Nigerian President Provides Marketers A Playbook For Facebook Success

When most Americans think of Nigeria and the Internet, it typically comes with some negative feelings.  From email spam and bank account phishing schemes to credit card and identity theft, Nigeria is typically at the forefront of many things “wrong” with the internet.  Saturday Night Live even had some fun in a skit called “The …

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Has Google Learned Anything From Dismissed Viacom YouTube Lawsuit?

Late yesterday Google execs breathed a sigh of relief, as a federal judge summarily dismissed Viacom’s three-year-old copyright infringement lawsuit against YouTube over the alleged posting of more than 100,000 video clips from Viacom-owned video programming.  Viacom had sought billions in damages, but Google’s legal team once again pulled out the victory. The case hinged …

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Is BP Search Campaign Good Reputation Management or Unethical Manuever?

News outlets last week seized on BP’s use of Google’s Adwords marketing tools in its response to the catastrophic oil spill in the Gulf of Mexico that resulted in the Deepwater Horizon oil rig explosion on April 20, 2010.  The explosion killed 11 personnel on the rig and countless innocent wildlife due to the million …

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