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Vincodo Expanding Services, Readying For Growth
Data is now a core component of online marketing campaigns as well as the key to integrating across channels with traditional offline marketing. Understanding the targeting and data metrics of each online marketing campaign is essential for success.
To further its efforts in an increasingly data-driven
marketing environment, Vincodo has hired industry veteran David Waldman as it VP, Client Strategy and Development to expand its marketing service offerings. Waldman was previously head of client strategy for IDM , a data marketing services firm providing email, direct mail, telemarketing and custom data solutions for many Fortune 500 companies located in Reston, VA. He is recognized as an innovator with over twenty-five years experience in the database marketing business.
With the addition of Waldman, Vincodo will now offer marketers a wider breadth of data services supported by data-driven solutions to target the right audiences with superior speed and precision. “The recency of data collection and its quick validation”, according to Waldman, “is a key driver of multi-channel success as consumer behaviors are changing at a rapid pace and the time to transact has shortened in recent years. Depending on the industry vertical, the path to purchase can last six months or six days, or even six hours, so without fresh data to enhance targeting, the efficiency and effectiveness of campaigns can suffer.”
“Big Data” is one of those massive megatrends that continues to change the marketing landscape. It’s incredibly complex while only getting harder and harder to manage as the amount of data gets bigger and bigger. And now another technological revolution is coming – Artificial Intelligence (AI). While AI can process huge amounts of data and make it available very rapidly, if used improperly can have just as many negative impacts as positive on a marketing campaign.
Tim Daly, Vincodo’s CEO shares “We are truly excited about David Waldman joining our team and leading our growth initiatives in this area. It has become increasingly critical for marketers and agencies to understand and properly utilize data. In order to use data efficiently, skilled employees with data expertise are essential for its successful implementation. We believe Vincodo is positioned to be a leader in multi-channel targeted marketing with direct response advertisers.”
Waldman agrees, “On the front end, Vincodo’s use behavioral data for its clients helps put the right message in front of the right person at the right time. Demand for this capability is increasing as more addressable media options to the messages can be coordinated across media channels. With this service expansion, Vincodo’s data analytics and data tracking tools will provide the insights needed to optimize and increase campaign ROIs with custom reporting tools that give the marketer the full transparency in performance metrics needed to run a successful marketing program.”
About Vincodo
Vincodo is a boutique digital marketing strategy agency located in Langhorne, PA specializing in search engine marketing and optimization, PPC advertising, lead generation & conversion (online and offline), programmatic display advertising, e-commerce and merchandise sales, and more. The agency is currently a Google Premier partner, Bing Elite partner and has twice been recognized by Inc Magazine as one of the fastest growing private companies in America. At Vincodo, senior-level experts work hands-on with businesses to develop customized plans that ensure marketing dollars are spent as effectively as possible for optimal return on investment
To learn more about Vincodo, visit https://vincodo.com/
